Introduction
Auto shows are a hotspot for anyone who works in the automotive industry or is simply a car enthusiast. They are a showcase for innovation, a barometer for market trends and a place where contacts are made.
What is a car show and what do I need to bear in mind?
A motor show is much more than a simple presentation of new vehicle models. It is a comprehensive event that covers all aspects of the automotive industry, from the latest technologies to upcoming trends such as electromobility, autonomous vehicles and more. But what do you need to consider when planning and organising such an event?
- Target group analysis: Who should visit the exhibition? Are they trade visitors, potential buyers or both? This influences the type of content presented and the choice of exhibitors.
- Site selection: The venue should be easily accessible and offer enough space for all exhibitors and visitors.
- Exhibitors and partners: The right mix of manufacturers, dealers and service providers can turn your car show into a comprehensive experience.
- Interactive elements: Think about how you can actively involve visitors in the exhibition. Virtual reality test drives, simulators and discussion rounds are just a few possibilities.
- Catering: A catering strategy is essential. Whether food trucks with street food or a luxurious gala dinner, the catering should match the atmosphere of the event.
Planning and organisation
Planning a car show is a complex process that requires a lot of preparation and coordination. A specialised event planning form can help you every step of the way, from initial contact to actual execution. If you need more tips on planning, you can find a detailed guide on our website.
Interactive elements: More than just viewing
In this day and age, visitors expect far more from a car show than just shiny bodies lined up in rows. They are looking for an experience that goes beyond just looking at cars. This is where interactive elements come into play, which can add depth and appeal to your event.
Virtual reality test drives
Virtual reality (VR) is no longer just a buzzword; it is a technology that is increasingly being used in the automotive sector. Provide VR goggles and stations where visitors can take virtual test drives in the latest or as yet unreleased models. This gives them the feeling of really being behind the wheel and can arouse their curiosity for the real test drive.
Driving simulators
In addition to VR, driving simulators can give a realistic impression of a car's driving behaviour. They offer users the opportunity to experience different driving conditions and scenarios without having to leave the event site. This is particularly helpful when it comes to specialised vehicles such as electric cars or off-roaders.
DIY stands and workshops
Why not set up a stand where visitors can carry out small repairs or modifications on a sample vehicle? Under the guidance of experts, they can learn how to change the oil or repair small scratches, for example. This provides practical knowledge and creates a high level of commitment.
Discussion rounds and Q&A sessions
Add discussion rounds or Q&A sessions with industry experts to your programme. This offers visitors the opportunity to delve deeper into specific topics and receive direct feedback from experts. Topics could include the future of electromobility, safety standards or design trends.
Interactive apps
Also consider the possibility of developing an event app that guides visitors through the exhibition. They could scan QR codes at the various stands to get more information about the respective cars, or take part in a virtual scavenger hunt that guides them through the entire exhibition.
With these interactive elements, your car exhibition becomes a dynamic, memorable experience that goes far beyond simply looking at vehicles.
Networking and business opportunities
Every auto show is also an opportunity for networking. Whether you find a new supplier or enter into a partnership with another company, the possibilities are endless.
Catering and comfort
No event would be complete without good catering. The options range from simple snacks and drinks to extensive buffets or even a gala dinner.
Conclusion and call to action
Your next car show could be the event that gives your business or brand that all-important boost. If you're ready to organise a unique and memorable event, start planning as early as possible.
However, before you focus too much on the interior space for your exhibition, remember that the CAMPUSSAAL itself is not directly suitable for the exhibition of cars in the hall. But don't worry! Our forecourt offers plenty of space for displaying your cars. This allows you to use the interior space for technical presentations, virtual reality test drives or networking events. This allows you to combine the best of both worlds and create a An all-round successful event.
Now is the time to get active. Take advantage of the many opportunities offered by the CAMPUSSAAL and make your next car exhibition a complete success!
